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Search & conversion strategy for founder-led brands

More traffic. Better conversion. Real growth.

Your brand deserves to be more than a well-kept secret. I help founder-led ecommerce brands get found online and turn quiet browsers into customers who stick around.

 Real client results, including conversion up to +129%, orders up to +950% year on year, and stores going from invisible to found.

“Every brand with a story worth telling deserves to be found. That belief is the whole reason Searcha Studio exists.”

I specialise in working with female founders who have a story to tell and a product they believe in, turning quieter stores into brands that get found, convert and keep customers coming back.

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MEET THE FOUNDER

I'm Sarah Hickin,

I started Searcha Studio because I kept meeting founders with beautiful brands the world couldn't find. Women who had poured themselves into a product they believed in, done everything right, and still watched their store sit quiet while louder, lesser brands took the clicks. That gap, between how good a brand is and how easily it's found, is the thing I fix.

I specialise in search and conversion for founder-led ecommerce brands. In plain terms: I get your store found on Google, and I turn the visitors you already have into customers who stick around. Not through gimmicks or ever-bigger ad budgets, but through smart SEO, conversion-focused design, and a real understanding of how people decide to buy.

I believe marketing is about relationships, not transactions. You work directly with me, never an account manager or an outsourced team. Everything I recommend is built on your data and your goals, so it feels less like hiring an agency and more like having a senior partner who is genuinely in your corner.

trusted by

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“

I am super happy with your work - you have been really professional, quick and transparent and its been a pleasure. No surprise people have recommended you :)

”
Mel
Founder of Osealina Jewellery
“

Sarah has been incredible to work with - I needed a website refresh for a product launch and within 2 weeks I have a brand new Shopify website that I'm in love with.

”
Andrea
Founder of Delata
“

We are so happy to have Searcha Studio as our SEO partner. Sarah has achieved amazing results in a tough market. She goes above and beyond for our business

”
David
John Garland Taylor Jewellery